Writing a Biz Plan – Synopsis

Executive Summary

  • Business idea, mission statement.
  • Business opportunity being pursued.

 Customer Need or Market Requirements

  • Define problem statement.

 Value Proposition

  • What is your solution to the problem, using existing or new technology, product development etc?  Describe the solution that resolves the customer need.


  • Describe product & technology; provide terminology and key terms for reader.

 Ownership & Management

  • Identify Key Personnel
  • Gather resumes
  • Discuss the incentives and benefits to be offered to potential employees.
  • Develop corporate organization chart.
  • Roles and responsibilities.
  • Finalize staffing needs by: skill level, job description and utilization.

 Key Initiatives and Objectives

  • Define business strategy.
  • Milestones to be achieved  – plot revenue, operating expenses, EBIT and headcount at each milestone.
  • Proposed funding  – sources and uses.

 Competitive Advantage

  • Research the direct and indirect competition.
  • Identify the strengths and weaknesses of the business model.
  • Explain why your business will have a competitive edge or advantage over the competition.

 Marketing Strategy

  • How do you plan to promote the product?
  • Understand the client’s requirements.
  • Create a sales forecast.
  • List all alliances, advertising mediums and distribution channels to bring product to market.


  • Product development — research, design and manufacture.
  • Infrastructure set up — technology, administration, facilities etc.
  • Business operations set up.

 Business Model or Economic Model

Five-year summary of:

  • The Balance Sheet
  • Sources and uses of funds
  • Income Statement
  • Staffing I headcount projections
  • Financial assumptions
Explore posts in the same categories: Entrepreneurship SME's, Start a Business

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One Comment on “Writing a Biz Plan – Synopsis”

  1. Very comprehensive information, I use to do the same thing when I create a biz plan

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